Digital To Surpass TV Ad Spend In 2017

Via MediaPost The gist: Digital ad spend will surpass TV ad spend in 2017. More information: “Digital-based ad sales will become the top media category in 2017, Magna asserted, reaching a market share of 40% ($202 billion), compared to linear TV ad sales ($186 billion, 36%). Digital will grow to capture 50% of the market by 2021 ($299 billion) while …

Pandora Eyes Programmatic Audio For 2017

Via AdExchanger The gist: Pandora is expected to launch in-stream programmatic audio ads in 2017. More information: According to AdExchanger, “Pandora will launch in-stream programmatic audio ads later next year, although no timeline has been specified.” “We’re really excited about where programmatic goes in 2017,” Pandora Chief Revenue Officer John Trimble said to AdExchanger.  “We’ve built a really strong business …

What The Industry Is Saying About The DOJ Production Probe

Via Advertising Age The gist: The DOJ is probing into agency production businesses, and Advertising Age gauged the industry’s reaction. More information: “The Justice Department, which has already contacted a standalone domestic Interpublic Group of Cos. agency for the investigation, is examining advertising agencies for allegedly fixing the bidding process by encouraging production houses to increase their prices so that …

Facebook’s Dynamic Ads For App Installs See Early Success

Via Adweek The gist: Facebook’s dynamic ads geared for app installs have been successful for beta campaigns. More information: “Facebook’s latest ads product—which officially launches today after it was announced earlier this year—will be able to help app marketers serve ads to people who have recently browsed products and might be interested in trying out a brand’s mobile app. The …

‘Wrapper Tags’ Explained

Via Digiday The gist: Digiday explains what “wrapper tags” are — a primary component of Amazon’s new header bidding product. More information: “While it was clear that Amazon’s announcement could have implications for publishers, it was less clear exactly how wrappers worked in the first place. They’ve been alleged to increase revenue and reduce page latency, but explanations haven’t always …

Programmatic To Grow 31% In 2017

Via MediaPost The gist: Programmatic advertising will grow 31% in 2017, faster than all other digital media channels. More information: According to MediaPost, citing a Zenith report, “programmatic [at 31%] will grow faster than social media (25%) and online video (20%), and an increasing proportion of these other channels will be traded programmatically.” “In fact, the report finds that programmatic …

PMPs to Overtake RTB By 2018

Via AdExchanger The gist: Private marketplaces will overtake RTB by 2018. More information: “Zenith … reported that premium buying models like private marketplaces (PMPs) are taking off as RTB tapers off,” reported AdExchanger, citing a Zenith report. “Globally, programmatic will account for 64% of digital display spend by 2018, or $64.1 billion.” “As programmatic grows globally, it will continue to …

Global Outlook Of Programmatic In 5 Charts

Via Digiday The gist: Digiday highlights five key charts that depict the global outlook of programmatic. More information: The charts featured include programmatic’s shared of digital display spend, compared to non-programmatic; general programmatic ad spend; global programmatic ad spend by format; programmatic TV ad spend forecasts; and private marketplaces versus open marketplaces. Read it all here. Sale Latest Release Cisco …

Amazon Adds Header Bidding Solution

Via Advertising Age The gist: Amazon plans to announce a cloud-based header bidding solution for publishers. More information: According to Advertising Age, citing “people familiar with the matter,” Amazon intends to announce a cloud-based header bidding solution for publishers. “Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for …

AppNexus Files For IPO

Via Wall Street Journal The gist: AppNexus has filed for an initial public offering. More information: According to the Wall Street Journal, AppNexus has “filed paperwork for an initial public offering that is likely to come in the second quarter of 2017,” citing “people familiar with the matter.” “The company, which was valued at $1.8 billion in a 2015 funding …

Digital Ad Revenue Rises 19% to $32.7 Billion, A New High

Via Advertising Age The gist: Digital ad revenue rose 19% during the first half of 2016, to $32.7 billion. More information: According to a new IAB report, reported on by Advertising Age, digital ad revenue rose to a new high of $32.7 billion during the first half of 2016, up 19% from last year’s $27.5 billion (which was also a …

Quality And Transparency Remain Top Programmatic Concerns

Via eMarketer The gist: Inventory quality and transparency remain the primary concerns among agencies using programmatic. More information: According to August 2016 polling by Strata and reported on by eMarketer, “nearly 60% of ad agency professionals said they were fearful about the inventory quality available when engaging in programmatic buys,” wrote eMarketer, before adding, “And it’s an anxiety that has …

Black Friday Enthusiasm High For US Internet Users

Via eMarketer The gist: U.S. internet users are enthusiastic about holiday shopping this year, particularly on Black Friday. More information: “[O]ver two-thirds of US internet users plan to shop on Black Friday this year, and nearly as many plan to take part in Cyber Monday,” reported eMarketer, citing an Accenture survey. “While enthusiasm for Thanksgiving Day shopping is lower than …

360i’s Kleveno Makes The Case For Retiring The Term ‘Programmatic’

Via Digiday The gist: This op-ed opines on the overuse and misuse of the term “programmatic.” More information: “I have a confession: I hate the term ‘programmatic,’” wrote Kolin Kleveno, VP of programmatic advertising at 360i. “It’s not only overused, but often misused. Industry trades, ad tech vendors, publishers, and agencies alike all use the term in whichever fashion that …

‘NYT’ Reports Digital Ad Uptick

Via NiemanLab The gist: The New York Times’ digital ad revenue increase 21% last quarter. More information: While the New York Times’ Q3 earnings report revealed accelerated print advertising losses, per NiemanLab, the earnings also highlighted a 21% quarter-over-quarter uptick in digital ad revenue, up to $44 million. “Digital now represents 36 percent of the Times’ overall ad revenue,” NiemanLab …

75% Of Global Internet Access Will Be Via Mobile In 2016

Via Adweek The gist: About 75% of all global internet access will come from mobile devices this year. More information: A new Mobile Advertising Forecast report from Zenith “tracked patterns in 60 countries and [Zenith] expects 75 percent of internet access globally to be from mobile this year, up from 40 percent in 2012,” reported Adweek. Spain is currently the …

Google Expands Exchange Bidding

Via AdExchanger The gist: Google has seen “strong growth” with its dynamic allocation exchange bidding. More information: “Google is seeing strong growth in its dynamic allocation exchange bidding, countering the advantages gained by other exchanges via header bidding,” reported AdExchanger. AdExchanger added: “Six months ago, Google reversed its DoubleClick for Publishers (DFP) policy when it opened the server up to …

How Agencies Are Combatting A ‘Fee Crunch’

Via Digiday The gist: Agencies are being forced to do more with less, and Digiday explores how some have been stepping up to the plate. More information: “We asked attendees at the Digiday Agency Summit in Phoenix, Arizona, some of the new ways they are coming up with to combat the crunch,” wrote Digiday. “From embracing value-based compensation agreements to adding …

ANA Attendees Answer: ‘Whose To Blame For Transparency Problems?’

Via Digiday The gist: Five ANA conference attendees gave differing takes on whose to blame for transparency problems, but several placed the blame on marketers. More information: “Bob Liodice, president and CEO for the Association of National Advertising, urged marketers, especially CMOs, to ‘take back the industry’ that lacks transparency and viewability,” wrote Digiday, summarizing Liodice’s speech at the recent ANA …

Streaming Content Continues To Rise

Via MediaPost The gist: In aggregate, digital devices have surpassed TV sets as the primary way in which consumers stream TV and video content. More information: “Streaming of TV and video content continues to rise and while conventional TV sets continue to dominate the way consumers view it, digital devices — desktop/laptop computers, mobile devices and tablets — each are growing their …


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